Confiserie Sprüngli (Switzerland) together with PinkSquirrel Agency (Switzerland), commissioned me to illustrate new packaging for new collection of chocolate bars. New collection features eight illustrations, five of them are Grand-Cru chocolates.
Each illustration tells about rich and diverse origins of cocoa beans. For Grand-Cru collection, Sprüngli has selected cocoa beans varieties from countries like Venezuela, Ghana, Cuba, Bolivia and Mexico.
For this packaging, Sprüngli, Grand-Cru pioneer, uses a new FSC-certified packaging material, free of genetic engineering and partly consisting of environmentally friendly recycled agricultural residues such as corn, sugar cane or kiwi fruit.
Illustrations are also used as a central platform for the new campaign: the new Sprüngli chocolate bars will be launched digitally immediately on banners, So-Me ads, So-Me content including a competition, as well as via landing page and newsletter. According to the press release, the digital campaign will be "sensually complemented" by sound backdrops that allow the chocolate's countries of origin to be experienced.